India’s OTT market is huge, with 547 million users… But only 100 million are paying subscribers!🚨 People in India are clearly not willing to pay for subscriptions when they can get content for free—especially when it's so easy to access on YouTube and social media. Ad-supported content (AVOD) is rising and subscription services are struggling because they’re still holding onto overpriced models. Given that India is a very price-sensitive market – OTT brands need to think again!😂 Which is your favourite OTT platform? ❤️Netflix 👍Prime Video 🙏Disney+ Hotstar 😯Jiocinema 😂YouTubeee