*'Spending ahead of revenue': Indriya's CEO Sandeep Kohli on marketing strategy* ⚡⚡⚡ _Aditya Birla Group entered India's Rs 6.7-trillion branded jewellery market with the launch of Indriya in July 2024, investing Rs 5,000 crore._ 🔗https://www.storyboard18.com/brand-makers/spending-ahead-of-revenue-indriyas-ceo-sandeep-kohli-on-marketing-strategy-56428.htm