Storyboard18

Storyboard18

6/11/2025, 3:03:06 AM

The legal breakthrough comes amid JioStar’s ongoing battle against platforms like IPTV Smarters that illegally streamed marquee events and other sports content. https://www.storyboard18.com/television/zeel-spni-to-piggyback-on-jiostars-super-injunction-in-piracy-crackdown-69714.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 3:02:13 AM

The cable TV sector is grappling with a shrinking Pay TV base, job losses, and regulatory disparities, prompting urgent calls for reform to ensure parity with DTH and digital platforms. https://www.storyboard18.com/television/dth-players-must-pay-for-using-public-airwaves-free-ride-on-spectrum-unfair-aidcfs-sn-sharma-on-cable-tv-crisis-69722.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 3:06:36 AM

Tech giants are turning AI chatbots into emotional companions and data goldmines, blurring the lines between innovation, manipulation, and mental health risk, especially for the young and vulnerable. https://www.storyboard18.com/how-it-works/a-growing-bond-at-what-cost-how-ai-chatbots-are-mining-emotions-on-social-media-69464.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 3:04:18 AM

WPP is refining its lineup and embracing AI-driven change - particularly in media, where GroupM has evolved into WPP Media. https://www.storyboard18.com/advertising/wpp-india-organizing-the-big-five-creative-media-digital-data-and-delivery-69615.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 2:42:51 AM

Publicis Groupe has won Mars Inc.’s $1.7 billion global media account, displacing WPP in one of the year’s biggest advertising shake-ups. 🔗https://www.storyboard18.com/advertising/publicis-takes-over-mars-1-7-billion-global-media-account-unseating-wpp-69733.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 3:05:36 AM

A hot mic moment turned into one of the coolest, fastest-moving brand plays of the year - no big cheques to the NFL required. Read and watch more in our Global Ads Spotlight column. https://www.storyboard18.com/brand-marketing/global-ads-spotlight-heres-how-7-eleven-hijacked-the-nfl-spotlight-without-paying-a-dime-69725.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 3:18:15 AM

While PDCA (Plan–Do–Check–Act) offers structured improvement, its rigidity, slowness, and linear thinking often stifle creativity in today’s fast-moving, disruptive environments where imagination, adaptability, and motivation matter more, writes Shubhranshu Singh. https://www.storyboard18.com/brand-makers/simply-speaking-shorts-7-process-over-imagination-68691.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 3:17:12 AM

The company is also seeing drive-through formats emerge as a powerful growth lever, now contributing over 30% of store revenues. McDonald’s maintains a balanced revenue split, with 65% of business from in-store dining and takeaway, and 35% from online delivery platforms. https://www.storyboard18.com/brand-marketing/drive-throughs-tier-2-cities-mccafe-fuel-mcdonalds-indias-growth-plan-69600.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/11/2025, 2:54:54 AM

The announcement marks a significant step forward for the Maldives, which is still recovering from a diplomatic row with India that erupted in January 2024. https://www.storyboard18.com/brand-makers/katrina-kaif-named-as-global-brand-ambassador-of-maldives-tourism-69692.htm?utm_source=WA&utm_campaign=06

Storyboard18

6/10/2025, 8:27:39 PM

*JUST IN 🚨 | Rohit Talwar, Vice President and Head of Marketing at Castrol India, has tendered his resignation, effective August 8, 2025.* The announcement marks the end of a long and impactful tenure for Talwar at the lubricant manufacturing giant. ⬇️🔗 https://www.storyboard18.com/brand-makers/rohit-talwar-steps-down-as-castrol-india-vp-and-head-of-marketing-69716.htm?utm_source=WA&utm_campaign=06