Coach is on a hot streak. It became the fifth hottest fashion brand on the latest edition of the Lyst Index, up 10 places from the quarter prior. It’s the first time Coach has made the top 10. Demand was up 65% quarter-on-quarter, and 332% year-on-year. “Our design, our merchandising, our storytelling, everything focused on this idea of a ‘timeless Gen Z’ and instilling confidence,” CEO Todd Kahn says. The ‘timeless Gen Z’ refers to young consumers who are willing to invest in good, classic items. “Our North Star was that we want to be a beloved brand for this young generation.” Today, Coach is showing its Autumn/Winter 2025 collection at New York Fashion Week. Ahead of the show, Coach CEO Todd Kahn outlines how the brand has captured Gen Z in a way many struggle to; and what category it’s banking on next to propel billion-dollar growth. https://www.voguebusiness.com/story/companies/how-gen-z-became-coachs-north-star?utm_source=whatsapp&utm_medium=social&utm_campaign=channel