*Jevons Paradox* Jevons Paradox is a concept in economics that suggests that as technological advancements make things more efficient, people tend to use more of that thing, rather than less. In simpler terms, it means that even though we use less of something per use (like energy or resources), overall consumption of that thing can actually increase. When cars become more fuel-efficient, people might drive more because it costs them less to fill up their tanks. So even though each km driven uses less fuel, overall fuel consumption might stay the same or even increase because people are driving more.