Instagram says its ranking and recommendation algorithm update to help creators of all sizes breakthrough, is now fully launched How Instagram’s updated algorithm works: - Instagram reels are shown to both followers and non-followers - For non-followers, reels first go to a small test audience likely to enjoy them - Reels with high engagement are then shown to progressively larger audiences - This system ensures content is distributed based on engagement, not just follower count. Instagram says global video time grew by double-digit percentages year over year on Instagram in Q4 2024. - Users are resharing reels over 4.5 billion times every day across Instagram and Facebook. Instagram has shared some top tips for creators to make the most of these changes. Check them out here: https://creators.instagram.com/blog/helping-creators-of-all-sizes-break-through