Hii ni true story,Nina mshkaji wangu alipoteza kazi na inafika wakati adi ela ya kula Hana Tunamshauri auze gari yake 'kubwa' anunue gari ndogo aifanye ata Uber ila amekataa katakata Sio yeye tu watu wenye tabia hii ni wengi,Ata wewe najua mifano unayo Je kama mtu wa masoko wa bidhaa za 'Luxury' unawezaje kutumia ili kwa manufaa ya kampuni yako?👉 We all have heard stories of broke lords hanging on to their mansions and hosting parties periodically, while in all honesty, they have been broke for a long time How will you, as a marketer of luxury goods, use this phenomenon to your advantage? In comes the term *'non-return effect’, or ‘ratchet effect’* once people have tasted luxury in whatever area, it is very difficult for them to turn away from it – to come back to earth. When there is a fall in spending power, we witness a symmetrical phenomenon to the one that we identified when spending power was increased: people start cutting their expenditure on every kind of conventional product. For example,👉