Speak Brands
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I made this ad for Mr Flavours after learning about their Manufacturing process,what other processor in Tz should we do an ad for next?
Part 2 they will trade their Chevrolet for a smaller and more economic Ford, but it’s a different matter when it comes to luxury products. They will keep their Ferrari, even if it means leaving it in the garage and going by bicycle, on the pretext that it’s more ecological. On this point, we are reminded of an anecdote. Back in the 1980s, the People’s Republic of China was a major customer of Saint-Gobain Desjonquères, buying from them mainly small glass bottles, some for packaging antibiotics and others destined to be used for nail varnish. It was October, and the time had come to draw up the budget for the following year – an annual chore for the boss of any large group. The economic situation in China at that time was rapidly going from bad to worse, and a severe cutback in orders for the year to come was predicted. It seemed obvious to him that, in critical times, the health of the Chinese population was going to take precedence over the beauty of its womenfolk,especially in a Communist state. He therefore decided to leave the sales forecast for the bottles for antibiotics at the current year’s level while at the same time drastically reducing the sales forecast for the nail varnish bottles. This proved to be a major error of judgement because the very opposite occurred. The Communist leaders had understood perfectly that if they kept up supplies of nail varnish in their state-run stores, they would be passing along the message that everything was fine... and they could even add that they were reducing their orders for antibiotics because the health of the population had greatly improved. Besides, people would never know how much antibiotics were used in hospitals anyway. After decades of monochrome existence, Chinese women at last had the chance to wear bright colours (on their nails at least) without being immediately rebuked and condemned. To deprive them of nail varnish would be to deprive them of a symbol (at that time a luxury in China) of what was for them a quite new and very important freedom, and that would have been far more dangerous for the powers of the day than abandoning a number of sick people to their fate. Fortunately for the company’s budget, both products were manufactured on the same machines, and the total production volume was as forecast. 📖 The Luxury Strategy - Kapferer & Bastien
As a way of cooling off,I go to the gym,sip some fine whisky, and the most important of all, I enjoy making ads Here are some of the ads I made this past year to date for fun! Enjoy ! https://roomy-time-959.notion.site/Ads-i-made-for-fun-147ee9abe419805ea99efc0b8a2d588f
Bonus 1 : Onyesha kuwa mteja ananunua si kwaajili yake bali vizazi vinavyokuja/Rephrase your message as Selfless gift Hii wauza magodoro wameitumia sana 'Godoro kanunua babu saa ivi anatumia mjukuu' 😀 Making it seem like your product is a timeless gift that will outlive you and pass on to your loved ones is truly a genius way to get one to ignore the price of a product Eg The Patex Phillipe campaign
Hii ni true story,Nina mshkaji wangu alipoteza kazi na inafika wakati adi ela ya kula Hana Tunamshauri auze gari yake 'kubwa' anunue gari ndogo aifanye ata Uber ila amekataa katakata Sio yeye tu watu wenye tabia hii ni wengi,Ata wewe najua mifano unayo Je kama mtu wa masoko wa bidhaa za 'Luxury' unawezaje kutumia ili kwa manufaa ya kampuni yako?👉 We all have heard stories of broke lords hanging on to their mansions and hosting parties periodically, while in all honesty, they have been broke for a long time How will you, as a marketer of luxury goods, use this phenomenon to your advantage? In comes the term *'non-return effect’, or ‘ratchet effect’* once people have tasted luxury in whatever area, it is very difficult for them to turn away from it – to come back to earth. When there is a fall in spending power, we witness a symmetrical phenomenon to the one that we identified when spending power was increased: people start cutting their expenditure on every kind of conventional product. For example,👉
Some top Valentine's day ads I have collected for you this week 👉 1. Speak Brands
Bonus 2 : Badilisha Wazo la bei/Reframe the Price Badala ya kumfanya mteja aone iki kitu kitanicost mshahara wa miezi miwili Mfanye aseme kwa mshahara wa miezi miwili nimepata kitu cha kudumu milele Reframe the price so as one will feel that spending a two months salary on your product is actually a bargain Eg the De Beers' ad campaign 👉
4. Ficha bei yako/Conceal the Price Ifiche bei kwa kuivunja vunja Hii inatumika sana na wauza viwanja au simu za mkopo mfano - 'Usiogope kununua viwanja/Simu kutoka kwetu,utalipia 50,000 tu kila mwezi kwa miaka mitatu' This is a strategy being used in print ads, sales letters, even television commercials, for a variety of consumer-product, book, and subscription offers. These marketers present prices like this: “Just three small monthly installments of $11.95 charged to your credit card.” - Dan Kennedy