Job Title: Lead - Digital Marketing Industry: Media and entertainment Function: Marketing Salary: 15.00-20.00 Lacs CTC Experience: 10.00-15.00 Years Age: Upto 39 Years Location: Mumbai Education: Graduation Company Name: BIG FM Required Skills: Proficiency with Digital Marketing Tools (Google Analytics, SEO, Ads platforms and etc ),Strong Analytical & Data-Driven Thinking,Excellent Communication & Stakeholder Management,Creative Problem-Solving & Innovation,Basic Web Development/UX Knowledge Description NOTE:- Candidate should be from Media, Advertisement or Entertainment industry only. Key Responsibilities: - Oversee BIG FM's digital ecosystem including website, social media channels (50+ branded pages) - Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns. - Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives. - Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency. - Lead and mentor the digital marketing team while fostering innovation, staying updated with industry trends, and managing external partnerships. - Design and implement innovative digital products and solutions that can be monetized through client partnerships - Work closely with the sales team to address digita l queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Brainstorm new and creative growth strategies - Collaborate with internal cross functional teams on multiple campaigns - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate. Key Requirements: - 10+ years of experience in digital marketing. Agency experience is preferred - Have a postgraduate degree in Marketing, Business Administration or related field. - Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads). - Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles - Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively. - Creative solution thinker with a passion for digital innovation. - Strong analytical skills, data-driven thinking, and a results-oriented approach. - Up-to-date with the latest trends and best practices in online marketing and measurement. - Strategic thinker with strong business acumen and negotiation skills. - Strong stakeholder management abilities, including experience collaborating effectively with sales teams. - Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth. Mandatory Pointers (Can't be neglected during screening) :- 10+ years in digital marketing, preferably with agency experience. Proficient with digital tools (Google Analytics, SEO, Ads, social media). Leadership experience in managing teams and agency relationships. Strategic thinking with a focus on revenue generation and ROI. Excellent communication skills and stakeholder management experience. Strong understanding of marketing automation, CRM systems, AI/ML applications, and email marketing platforms. Candidate should be from Media, advertisement or Entertainment industry only. Need local candidate from Mumbai and near by location. Contact for this job +919161263234