*Consumer Cos Craving for the IPO Treat*: Cremica Foods, Monika Alcobev, B9 Beverages among cos betting big on strong demand outlook. Companies are betting on expectation of growth recovery over the next 10-12 months across sectors and aspirational demand emerging from smalltown India ✅ B9 Beverages, maker of craft beer Bira91 is planning an initial public offering next fiscal year and has mandated investment bank Morgan Stanley for the pre-IPO process. ✅ Quick service chain Wow! Momo, which raised ₹350 crore from Malaysian sovereign wealth fund Khazanah Nasional Berhad last year, is also planning a stock market listing. “With rising disposable incomes, urbanisation, and a youthful demographic, India’s consumption-driven businesses are set to thrive,” said Radhika Gupta, managing director of Edelweiss Mutual Fund, in a statement, while announcing the launch of Edelweiss Mutual Fund’s ‘Consumption Fund’ on Thursday. 🔖 To catch the B9 Beverages Buzz, check *Unlisted Insights* on our web: https://investolane.in/bira-91