This 4 February, we join the global community in marking World Cancer Day - a day to raise awareness, improve understanding, and take action against cancer. This year, the new 'United by Unique' campaign takes centre stage, focusing on a people-centred approach to cancer care. It’s about more than just treating the disease - it’s about listening to individuals, families, and communities, and building health systems that respond to their unique needs in holistic and trusted ways. Together, we can create a future where cancer care is about compassion, understanding, and putting people first. 💜 #worldcancerday #unitedbyunique #cancercareforall #sidebysideza