ARE YOU AN ELECTRIC LIGHT SELLERS WHO IS INTO THE SALES OF LIGHTINGS AND ELECTRICALS? Meet Tunde, the owner of a thriving lighting store in Lagos. He’s passionate about lighting, and his store shelves are stocked with everything from decorative chandeliers to energy-saving LED bulbs. Tunde knows he has quality products and a genuine desire to make his customers happy. But there’s one problem… Just very few people seem to know about his store. Tunde has poured his heart and soul into this business, but every day feels like a battle that never gets to be won. His customers come in one or two once a week, most of them referrals or walk-ins. He tried a few marketing tactics he read online—posting on Instagram, Facebook, sending WhatsApp messages, and posting on whatsapp status, but he isn’t seeing the results he hoped for. His online presence is barely scratching the surface, very poor, and his competitors seem to be light-years ahead, pulling in customers left and right online and offline. Tunde was frustrated and unsure of what to do next, he wonders if he’s missing out on a big opportunity? 🤔 Tunde can’t shake the thoughts running through his mind: "What if my business never takes off the way I dreamed it would?" "What if I can’t compete with the bigger brands and more established stores?" He worries that his business might remain hidden in the shadows, never gaining the traction he needs. When he sees his competitors’ lighting page on social media gaining thousands of followers online, with comments and engagements from potential buyers, Tunde feels an emotional pain of doubt. He knows his products are just as good, if not better than others. (NB: it's not about who sells the best products. It's about who makes the loudest noise in marketing) But without the right strategy, Tunde feels as if his store is invisible in the crowded market. Tunde then spends hours researching digital marketing and sales strategies, only to get more confused and feel more overwhelmed. He’s heard about paid ads, sales funnels, and automation but has no idea how to implement these tactics effectively. He’s terrified of wasting his hard-earned money on strategies that might not even work. The pressure is getting wisser and mounting, and he’s beginning to lose confidence in his ability to grow his business. One day, while scrolling through Instagram, Tunde stumbles upon a story similar to his own on my page. One of my post that describes a business owner, like him, who was struggling to get customers and grow their online presence. But the post goes on to tell a different ending—how the store owner transformed their business using sales funnels and automation with digital marketing to attract the right customers and keep them engaged. Tunde was very excited to have come across my post and he clicked through to see my profile and visted my website using the link on my bio and finds out about my digital business growth agency that specializes in helping businesses like his. My agency understands the unique struggles of business owners and local lighting vendors and has helped many business owners like himself to boost their visibility and grow their sales through customized marketing strategies. With some hesitation, Tunde reached out to me. During our one on one consultation strategy session, my team and I listened to his struggles, and I explained how we could set up an effective sales funnel and tailored marketing strategy for him. This would not only attract his ideal customers but also guide them through every step of the buying process—from discovering his brand to becoming loyal, repeated customers. My agency also explained to him how we could use automation to help him stay top of mind for his customers, sending follow-ups and reminders through email marketing and whatsapp marketing without Tunde needing to do it manually. Which in turn saves him more energy, time, and resources, giving him the ability to focus on other important areas that move the needle in his business We painted a picture of a future where Tunde’s store has a strong online presence, consistent customer engagement, and a steady flow of sales. For the first time, Tunde felt hopeful and excited about his business’s potential. Imagine if, just like Tunde, you could transform your lighting business from a hidden gem to a well-known, trusted brand. Just imagine having a system that not only attracts customers but keeps them coming back, again and again. My agency specializes in building sales funnels and automation solutions abdvcrafting out unique tailored sales and marketing strategies that can take businesses like yours from “barely seen” to “widely recognized." We can help you reach the right people (idea customers and audience), engage them effectively, and turn them into loyal customers. If you’re ready to light up your business’s potential and finally step into the spotlight, let’s chat! Book a one-on-one consultation with us today using the link on my bio (visit my website at www.eminentaugusta.com or send me a Dm) And let’s work together to create a strategy tailored to your business’s unique needs. It’s time for your lighting store to shine!