SHORT AND SHARP WITH DR SOLA ALIMI February 6, 2025. 10:18pm. LIKE HIM OR UNLIKE HIM? It's a season of pretenders and look-alikes! Imitation is one of the dangerous parts of competition in modern marketing. This trend of piracy has gone so bad and has done so much damage to promising brands. Unsuspecting target audiences of such products has been compromised and hoodwinked to believe such lies. The marketing killer instinct is real. What the devil used on Jesus but failed has become a litterbug today. However, you must realise that counterfeits can not be like the original. You're either Christlike or not! The redemption offered by Jesus Christ can't be faked. You can fake anything in this world. The redemption brand comes with a bloodstained equity. A compelling and relevant value proposition package is what successful brands are built upon. Marketing is warfare. You must be ready to buy the truth from the source of grace where the price is fully paid by Christ, not you. Every imitation is targeted at making you a victim. Don't settle for the lookalikes. Go for the original. The church is full of fakes and counterfeits today because most marketing managers on the pulpits can't present Jesus' likeness and character to their congregation, because the more ignorant the members are, the more vulnerable they will be held in bondage. Go for God, not for gold that perish. Dr. Sola Alimi His Pen For comments: [email protected]