*Madurai Agribusiness Incubation Forum (NABARD MABIF)* , in association with *Branch MSME-DFO, Madurai* organized a *National Seminar on “Adoption of e-Commerce and Export Opportunities for Value-Added Food Product MSMEs”* on 6th February 2025 at Agricultural College and Research Institute, Madurai. The seminar aimed to equip MSMEs with insights into e-Commerce adoption, export strategies and compliance requirements to enhance their business growth. The event featured esteemed Chief Guests, including *Shri. S. D. Dayanand, Senior Director / Scientist-F & Head, Bureau of Indian Standards, Madurai, Dr. P. P. Mahendran, Dean, AC & RI, Madurai, Mr. S. Ganesan, General Manager, District Industries Centre (DIC), Madurai, Mr. Saravanan, Asst. Director, Br. MSME-DFO, Madurai, Ms. Uma Chandrika, Asst. Director, Br. MSME-DFO, Madurai, Mr. Jayaselvam, Asst. Director, Br. MSME-DFO, Madurai. and Er. Ganesh Moorthy K, CEO, NABARD MABIF.* *Key Highlights of the Program:* 1. Marketing opportunity in domestic through ONDC: Mr. John Praveen, Centre of Excellence, DIGIIT Business Services Pvt Ltd. ONDC Network Participant 2. Importance of Phytosanitary Certificate: Dr. Dr. Sriharsha V P, Protection Officer (WS), Plant Quarantine Station, Madurai Airport, Madurai. 3. Role of APEDA & TNAPEx in Export: Mr. Oliyarasan, TNAPEx, Madurai. 4. Export opportunities and procedures: Mr. Sathish Kumar, Export Help Centre, Madurai. 5. Digital Marketing techniques to capture orders: Mr. Srinivasa Vinayagam, Gradient X, Madurai. *💡 Key Takeaways:* -Expert insights on export regulations, e-Commerce strategies and market access -Opportunities for MSMEs to scale through digital platforms & global trade -Valuable networking with industry leaders and policymakers The seminar witnessed an active participation of over 150 attendees, including Food MSME entrepreneurs, startups, industry experts and key stakeholders. A huge thanks to all our speakers, participants and organizers for making this seminar a grand success!