The FTC's Junk Fees Rule Takes Effect Today – May 12! AAHOA wants to ensure all members know that the Federal Trade Commission's rule banning hidden fees in short-term lodging is now in effect. That means: ✅ All mandatory fees must be included in the upfront price ✅ Guests can book with confidence, knowing the total cost ✅ Hoteliers who already price transparently are now on a level playing field This landmark rule is expected to save Americans over $11 billion in the next decade and reflects AAHOA's continued advocacy for transparency and fairness in hospitality. 💬 Questions? Reach out to us at [email protected] #aahoa #junkfeesrule #hospitalitynews #ftc #nohiddenfees #hotelindustry #guestexperience #consumerprotection