With 65% of revenue coming from in-store dining and takeaway and 35% from delivery platforms such as Swiggy, Zomato and its own McDelivery app, the company maintains a balanced channel strategy. https://www.storyboard18.com/brand-marketing/mcdonalds-taps-fan-truths-teams-up-with-ranveer-singh-under-global-famous-orders-campaign-69277.htm?utm_source=NL&utm_campaign=06