Google and Facebook Ads Continue to Dominate the Advertising Space and they remain the undisputed champions of the digital advertising realm, with their dominance showing no signs of waning. Google's search ads generate an average ROI of $8 for every $1 spent, while Facebook's targeted ads boast an impressive 70% conversion rate. With Google accounting for 81% of search ad spend and Facebook dominating social media with 71% market share, it's clear why they capture a staggering 70% of the digital ad market. The future of advertising is digital, and the future of digital is mobile. Google and Facebook are perfectly poised to capitalize on this trend. However, not all businesses or services play right on these platforms or any other, because of the platforms' advertising policies, requirements and preferences. Like I always say, you need to be exposed to the pros and cons before investing. Better and easier if you're working with experts. © Naison Marufu The Digital Marketer https://www.facebook.com/share/p/1Yddh2tCM6/