Meta's new advertising policies, particularly regarding sensitive ad categories like health and wellness, involve several key changes that impact how businesses can advertise. These changes include restrictions on using certain events for campaign optimization, like "Purchase" or "Add to Cart," and limitations on the use of Conversion API (CAPI) for tracking restricted events. Meta's ad review process, while largely automated, also involves human review and can be impacted by changes to ads, potentially requiring re-reviews. Meta makes decisions on upgrading its advertising policy based on global concerns, regulatory requirements, and user experience. Recently, Meta has focused on stricter regulations around sensitive ad categories, particularly health and wellness, finance, and politics. These changes aim to protect user data and ensure compliance with laws and industry guidelines. Meta's new advertising policy is a game-changer, addressing daily challenges faced by users from a business angle. While not all issues will be resolved, most will be effectively dealt with - A stitch in time saves nine. Meta is bringing much-needed structure to the industry by setting a higher standard for advertisers. It will distinguish between marketing masters and novice promoters, ensuring that only authentic and effective advertising strategies make a difference. The policy restricting unwanted services and products, such as *certain* health product, pharmaceutical products and other specified products and services has always been in place, but the option to consequences was not as fine, strict and on point as it is now. So Meta has just reinforced its commitment to providing a better user experience without a hustle - The cream rises to the top. Authentic digital marketing agencies will gain more relevance and credibility through their expertise and adherence to best practices according to new standards. However, the update will cause limitations to creation freedom, since ad results are now based on content quality among other requirements. In the coming times, don't be surprised if your adverts fall flat or fail to justify your investment. The culprit? Subpar content quality, questionable partnerships, or flawed advertising strategies etc. According to the new policy, ad performance hinges on these aspects among others. ©Naison Marufu The Digital Marketer https://posts.gle/txHht1