Job Title: Digital Marketing Lead Industry: IT-Services Function: Marketing Salary: 9.00-11.00 Lacs CTC Experience: 5.00-8.00 Years Age: Upto 35 Years Location: Bangalore Education: Graduation Company Name: Qualitrix Required Skills: Lead Generation, Good stakeholder management skills, Expertise in Digital Marketing Work Mode : ONSITE Working Day : 5 Office Location : Mezzanine Floor, Qualitrix Technologies Pvt ltd, ROACH ICON, Doddanekundi Main Rd, Doddanekundi, Mahadevapura, Bengaluru, Karnataka 560048 Mandatory Criteria (Can't be neglected during screening) : ● Looking for Immediate joiners or max. 30 days of Notice Period candidates. ● MBA in Sales and Marketing ● Candidate must have Experience in IT Services ONLY preferably QA industry. ● Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding. ● Lead generation - Expertise in sales tools like navigator, LinkedIn, Lusha or any other lead generation tool. ● Strong knowledge on digital marketing areas - SEO, Social media management tools and Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation. ● Proficient in Marketing Tools, email marketing, CRM, Gsuite, MS office. Description ● Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation. ● Implement the organizational marketing strategy and coordinate for all marketing activities for the organization ● Do marketing automation to set up and run email campaigns and track responses ● Generate in-bound leads and create a database through various marketing campaigns on email, social media etc. ● Coordinate with delivery and pre-sales teams to collect content for: - whitepaper, articles, - case studies, customer testimonials - webinars / blogs / videos / interviews get them written through the writer and published on different platforms. ● Research and collect information on all events and conferences and suggest them to Qualitrix management. ● Support events and conferences for collateral creation and running campaigns ● Work on Linkedin sales navigator to run outbound campaigns on target audience ● Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates. ● Track SEO keywords and website traffic generation with the SEO partner agency. ● Ensure website management and periodic updation through the partner agency. ● Track regular social media posts and align them with Qualitrix target market. ● Understand Qualitrix offerings and messaging to create appropriate campaigns. ● Improve Qualitrix' online brand awareness Requirements :- ● Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding. ● Experience of working in IT services firms. ● Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic. ● Strong knowledge on digital marketing areas - SEO, Social media management tools. ● Awareness of key online platforms, portals for creating brand awareness. ● Abiliity to collaborate with internal and external stakeholders, talk to senior management and collect information for content. ● Ability to review content quality. ● Experience in running successful online marketing campaigns. ● Ability to understand Qualitrix offerings & USP, and explain it to prospects - understand the products or services, their features, benefits and pricing details. ● Expert in sales tools such as sales navigator, linkedin, lusha or any other lead generation tool. ● Excellent verbal and written communication. ● Experience on using a CRM system and understand sales process. ● Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, powerpoint and word. Soft Skills :- ● Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator. Qualification:- ● MBA in Sales and Marketing. ● Experience in IT Services preferably QA industry. Contact for this job +919161263234