These two creators at Cannes turned 15 seconds of attention into a 7-figure business. —Nancy Tyagi stitched her own Cannes gown. 1000 meters of fabric, 30 days of effort, one viral moment. She didn’t wear a brand—she became the brand. —Parul Gulati wore a dress made entirely of human hair to promote her business Nish Hair. That's a 100% marketing genius. And while you were busy debating–yeh dress acchi hai ya nahi… Brands like L'Oréal and Chopard are sitting backstage calculating ROI, engagement rate, TikTok virality, and influencer performance metrics. Because Attention = money, simple. Nobody cares about who’s “best dressed” . What matters is who turned that attention into business. So Next time you watch a reel…don’t get distracted by the glam. Think: How are they making money off this?