
CA Deepak Bhati
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These two creators at Cannes turned 15 seconds of attention into a 7-figure business. —Nancy Tyagi stitched her own Cannes gown. 1000 meters of fabric, 30 days of effort, one viral moment. She didn’t wear a brand—she became the brand. —Parul Gulati wore a dress made entirely of human hair to promote her business Nish Hair. That's a 100% marketing genius. And while you were busy debating–yeh dress acchi hai ya nahi… Brands like L'Oréal and Chopard are sitting backstage calculating ROI, engagement rate, TikTok virality, and influencer performance metrics. Because Attention = money, simple. Nobody cares about who’s “best dressed” . What matters is who turned that attention into business. So Next time you watch a reel…don’t get distracted by the glam. Think: How are they making money off this?


This morning I saw something absolutely crazy… and now I can’t stop thinking about it. Apollo posted a crazy campaign that said: If your health report is 100% normal, they give you a 100% refund. My first thought: marketing stunt hai. But then I thought — this could actually be a great initiative. Because honestly most Indians avoid tests thinking: –“I feel fine.” –“Mujhe kuch nahi hoga.” -+“Abhi kya karna hai test? Baad mein dekh lenge.” But if you really think you’re fit... then what’s the risk? You get checked → sab normal → zero money spent. Worst case? You catch something early. This is not about Apollo. This is about the fact that we spend 5K in cafes, 10K on trips, but a 2K health check feels like a “waste of money”. So ya, genius campaign. Not because it’s gimmick, but because it’s poking our classic Indian habit — waiting for a problem before we act. What do you think? Share your thoughts below!


I would fly with Air India. Until this happened. Now I’m not sure I ever will again. 240+ lives… gone within minutes. This isn’t just an accident. This is a failure at multiple levels. How does a wide-body jet, maintained by a national carrier, fall from the sky within seconds? What really happens in the name of “routine checks”? How many "standard procedures" are we still blindly trusting? I’m scared to fly now. What we really need is a serious fix in how aviation safety works in this country. My heart goes out to every family who lost someone. May the victims rest in peace. 💔


https://www.instagram.com/p/DGBMt01TplC/?igsh=c3BxMGMwZjNqbTVq

Finally Police reach Ranveer Allahbadia’s doorstep. Comedy has no responsibility? Ranveer Allahbadia’s parents sexuality’ question on Samay Raina’s India’s Got Latent. FIR against Samay and Ranveer? These are the headlines dominating top media houses and trending all over social media. Even after Ranveer apologised for his remark— which was undeniably wrong— why is the media still hyping this issue when there are far more important topics to discuss? What is your opinion on this?