This morning I saw something absolutely crazy… and now I can’t stop thinking about it. Apollo posted a crazy campaign that said: If your health report is 100% normal, they give you a 100% refund. My first thought: marketing stunt hai. But then I thought — this could actually be a great initiative. Because honestly most Indians avoid tests thinking: –“I feel fine.” –“Mujhe kuch nahi hoga.” -+“Abhi kya karna hai test? Baad mein dekh lenge.” But if you really think you’re fit... then what’s the risk? You get checked → sab normal → zero money spent. Worst case? You catch something early. This is not about Apollo. This is about the fact that we spend 5K in cafes, 10K on trips, but a 2K health check feels like a “waste of money”. So ya, genius campaign. Not because it’s gimmick, but because it’s poking our classic Indian habit — waiting for a problem before we act. What do you think? Share your thoughts below!