*Broadcast Standards Matters: Ethics in Journalism* Today, we focus on a fundamental aspect of journalism - ethics. While much has been said on this subject, its significance cannot be overstated, making it a critical subject for continuous reflection. Ethics, in general, refers to the principles that guide behaviour and conduct. Thus, journalism ethics encompass a set of professional guidelines that govern how journalists carry out their work responsibly. These principles are rooted in the following key pillars: 1. Truth: which refers to upholding factual accuracy and honesty in reporting. 2. Accuracy: which refers to ensuring that the information presented is verified and precise. 3. Objectivity: which refers to reporting without bias, allowing audiences to form their own informed opinions. 4. Balance and Fairness: refers to representing all perspectives equitably and avoiding prejudiced narratives. 5. Impartiality: which refers to maintaining neutrality, free from external influences or personal biases. Beyond these core values, other ethical principles reinforce the integrity of journalism, and these include: 1. Independence: Implying Journalism should remain free from undue influence, whether political, corporate, or personal. 2. Humanity: Implying ethical journalists consider the societal impact of their work, avoiding harm. 3. Accountability: Implying acknowledging and correcting errors to uphold transparency and credibility. These universal principles serve a fundamental purpose: minimising harm to the public by ensuring that journalism remains a reliable source of information. The consequences of misinformation and disinformation can be severe, affecting individuals and communities alike. Consequently, journalists have a professional duty to uphold ethical standards, safeguarding public trust and promoting responsible reporting. How do the news and programs you follow measure up? Do they adhere to these ethical principles?