𝐂𝐚𝐥𝐥𝐬 𝐟𝐨𝐫 𝐀𝐈 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 Media practitioners and stakeholders have called for policies and regulations that recognise the new realities brought by Artificial Intelligence (AI). Although the use of generative AI remains nascent in Zimbabwe, stakeholders have raised questions about its potential and the risks it poses to the media industry. The calls were made during MISA Zimbabwe’s belated nationwide commemoration of World Press Freedom Day. The commemorations ran under the theme Reporting in the Brave New World: The Impact of Artificial Intelligence on Press Freedom and the Media. The commemorations brought together media practitioners, policymakers, academics, and other stakeholders. Journalists expressed concern that their work is being used by AI platforms without financial compensation and called for regulations to address this issue. They advocated for innovative approaches to tackle misinformation arising from the use of AI. This could be achieved through investment in local AI platforms that recognise our culture and local languages.