*UNDERSTANDING SOCIAL MEDIA INFLUENCERS AND BLOGGERS* While the terms influencer and blogger are frequently used interchangeably, they are completely different. Many bloggers are influencers, but not all influencers are bloggers. Some bloggers do manage to become influencers through their writing but influencers do not have to have a blog. Follow the Zimbabwe School of Journalism channel on WhatsApp: https://whatsapp.com/channel/0029Vag6W41KWEKtQqtYOc23