A hot mic moment turned into one of the coolest, fastest-moving brand plays of the year - no big cheques to the NFL required. Read and watch more in our Global Ads Spotlight column. https://www.storyboard18.com/brand-marketing/global-ads-spotlight-heres-how-7-eleven-hijacked-the-nfl-spotlight-without-paying-a-dime-69725.htm?utm_source=WA&utm_campaign=06