While PDCA (Plan–Do–Check–Act) offers structured improvement, its rigidity, slowness, and linear thinking often stifle creativity in today’s fast-moving, disruptive environments where imagination, adaptability, and motivation matter more, writes Shubhranshu Singh. https://www.storyboard18.com/brand-makers/simply-speaking-shorts-7-process-over-imagination-68691.htm?utm_source=WA&utm_campaign=06