Digital advertising continues to dominate the global landscape. Pure-play digital is projected to account for 73.2% of total ad revenue in 2025, and that figure climbs to 81.6% when factoring in digital extensions such as streaming TV, digital out-of-home (DOOH) and digital print. https://www.storyboard18.com/advertising/digital-dominates-digital-to-command-81-6-of-global-ad-market-in-2025-wpp-media-69810.htm?utm_source=WA&utm_campaign=06