Niche micro-influencers are gaining traction across high-consideration categories such as automotive and consumer durables, with 85% of marketers in these verticals planning increased investments. https://www.storyboard18.com/how-it-works/indias-influencer-marketing-industry-hits-rs-3600-crore-in-2024-reveals-the-goat-agency-kantar-report-69814.htm?utm_source=WA&utm_campaign=06