“2025 will require a balance between leveraging cutting-edge technology and fostering human expertise and creativity,” Kantar states, calling attention to the need for hybrid thinking in a hybrid media world. https://www.storyboard18.com/brand-makers/kantar-predicts-human-creativity-will-be-as-crucial-as-tech-in-2025-69966.htm?utm_source=WA&utm_campaign=06