With four to six minutes of ads per hour, Prime Video now sits squarely in the industry’s “middle tier” alongside services like Hulu and Paramount+, far below traditional linear TV, where ad time often reaches 13–16 minutes per hour. https://www.storyboard18.com/advertising/amazon-doubles-prime-video-ad-load-to-4-6-minutes-per-hour-70189.htm?utm_source=WA&utm_medium=Social&utm_campaign=06