However, the amended bill has made a distinction between "ultra" fast fashion and "classic" fast fashion, therefore keeping off European fast-fashion players like Zara H&M, and Kiabi from the ban list. https://www.storyboard18.com/advertising/france-plans-to-ban-ads-for-chinese-fast-fashion-giants-shein-temu-70212.htm?utm_source=WA&utm_medium=Social&utm_campaign=06