From flash sales to OTPs - TRAI’s new SMS header rule helps decode the true nature of every text. Here’s how it works and what it means for you. https://www.storyboard18.com/how-it-works/why-your-sms-now-looks-like-a-code-trais-new-message-format-explained-70270.htm?utm_source=WA&utm_campaign=06