
GSMNS GLOBAL
June 2, 2025 at 09:59 AM
Meta Adds New Earnings Metrics and Budget Flexibility for Ad APIs
Creators now get two new metrics: content_monetization_earnings and monetization_approximate_earnings to track post/page-level payouts.
Graph API now allows 75% daily overspend (vs 25% before), as long as weekly spend stays within 7x the daily budget.
Ad Copies API now supports editing key creative fields (e.g. title, URL, body) after ad duplication.
Catalog feeds now support a new “videos” field for richer product listings.
Advantage+ targeting expands reach by allowing age/gender flexibility to boost ad performance.
https://www.socialmediatoday.com/news/meta-announces-updates-marketing-graph-ad-copies-api/749366/
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