Reddit traffic to news sites is booming amid declining search referrals Reddit traffic gains for top publishers (YOY): The Daily Beast (+115%), Axios (+90%), HuffPost (+55%), and The Atlantic (+48%). Reddit drove 34.4M pageviews in May 2025, a 15% YoY jump across 4,500 sites, per Chartbeat. Google search referrals to Reddit soared to 1.2B in April (+100% YoY), amplifying publisher exposure via highly visible Reddit threads.