*HOW I HELPED A CļIENT TO $ELL OFF HIS 9MONTHS OLD FISH* It was a random call I received from an old cÍient, who usually patroni§e my company for juveniles that woke me up, from my unusual afternoon siesta. What was the matter? He has been trying to seII his fish since when they turn 5months old but have not $old 10% of the 12,000 juveniles, he got them from some other company and not Prodave. What went wrong? He has contacted buyer$ and they haggled about pricçe until he was frustrated and just kept feeding them. He said their priçce negotiation is too bad for him to let the fish go. so he kept feeding until they were more than 4kg each. Now, could it be that he wants to start $elling brood stocks?🤔 Because in few months, they should be ripe for spawning and fertilization. But how can he $ell close to 10,000 brood stocks? His problems? They were too numerous. 🐟He kept asking about the market pricçe especially with consistent increase in feed price, he kept his pricçe high. 🐟Next we didn't use alternative power supply (solar) for water. so his energy consumption was high. 🐟He was afraid he will $ell at a lost if he agrees less than an imaginary pricë. These an many more are why he couldn't agree for less. I listened to his wailing and his attempt to paint buyyers black. He also cursxd out middlemen and brokers because he doesn't want them to make m0ney (commission) off his "sweat". So he booked an appointment with me in my office. I asked him to come with his records. We went through his records, check his numbers and saw that there were inconsistencies with his records. In short, he doesn't have a good record of what he spent so far or what he did on the farm. If he knew, he would have adopted Aqua Track AquaTrack by Deborah Falope But it's never too late.✅ 🔥I got to work and put my contacts and networks into play. 🐟 First, we entered into an agreement of $ale. I was supposed to be paid some percentage after $ale. That man doesn't like to pay anything near commission 😉, but I convinced him otherwise. But if he had bought the juveniles from us, we would have helped him adverti$e and bring buyyers for FREE. Yes, that's the benefit of buyying from PRODAVE. Including PRODAVE FEED. 🐟 Next, we started massive advert$ to the real buyyers, c0sting us m0ney in some cases. Yes cash for visibility! But note the words "REAL BUYYERS" ✅ There are people who pretend to be buyyers and there are also people who actually wants you frustrated before you $ell, so that you can $ell at a very ridiculous price. We used his record to set priice along with the market pricçe for his region, but that was after we straighten that record. In collaboration with prevailing market prićce made by the local fish farmers group in the region. And after sending signals of $ales across the country, we located the buyyers of that size of fish (4kg and above) in the eastern part of the country. We $old weekly to this fantastic buyyer until we $old out all the ponds in three weeks. 🤷 Moral Lessons 1. Until you take your busine$$ as busine$$, you will keep running round in circles. 2. Network is of great advantage, reach out. Join your local fish farmers community. 3. Buyy juveniles, feed and others from someone who will be willing to help, when it's time for $ale. 4. Don't wait till it's harvest time before you contact buyyers. Contact them earlier. 5. Know your target markeţ and grow your fish for them only. 6. Keep your records straight. And use Aqua Track to track your records. Marketinng is a key component of busine$s, and that's the point perishable goods (agro related) usually get it wrong. When they don't get the right buyyers at the right time, frustration crawl in and losses are inevitable. Statistically, post-harvest l0ss of agro products is more than l0ss from other kind of factors. Finally, get the right knowledge, including marketingg before you start that Agribusine$$ or Aquaculture. Contact Prodave Integrated Services -Catfishpreneur whenever you are ready to start that Agribusine$$ and Aquaculture journey. +2348069786158 [email protected] 🖼: At official launching of *PRODAVE FEED*, some moons ago #prodave #prodavefarms #blueeconomy #catfishpreneur #aquaculture