Augusta Business School Alumni
Augusta Business School Alumni
May 25, 2025 at 05:32 PM
🚨 GREAT PRODUCTS DON’T SELL THEMSELVES, WAKE UP! I know you believe in your product. I know you’ve put in the work to make sure it’s the best in the market. I know you’re convinced that once people see it, they’ll rush and buy! But let’s be real, if nobody knows your product exists, how will they buy it? 📌 The best product does NOT always win. The best KNOWN product does! In 2025, visibility drives sales, not just quality. It’s not enough to have a great product; if your marketing is weak, you will remain the world's best-kept secret. Let me break it down for you. 1️⃣ Why Do Nigerians Rush For Products They See Everywhere? If it was about quality alone, why do: People buy Indomie Noodles instead of other cheaper brands? Because Indomie owns the market share with strong marketing! People buy Peak Milk when there are tons of cheaper alternatives? Because Peak Milk has positioned itself as the most trusted milk brand! People prefer Glo’s “data is life” plans even though other networks have similar or better offers? Because they market aggressively! My dear, people buy what they SEE all the time! If your business is not visible, it’s INVISIBLE. 2️⃣ The Best Brands Are Not Always The Best Products, The are Just The Most KNOWN! Let’s be honest… Is every top Nigerian influencer selling the best skincare, fashion, or perfume? No! Are all big brands giving you the best quality? No! But what do they have? VISIBILITY. 📌 Apple doesn’t sell the best phones, but it’s the most known premium brand. 📌 Jumia is not the only e-commerce store, but it dominates the Nigerian market. 📌 Dangote is not the only cement brand, but it’s the most known, so people trust it. Marketing is what makes people choose YOU over someone else. 3️⃣ What You Must Do to Win in 2025 SHOW UP EVERYWHERE, if you’re only posting once a week, how will people remember you? INVEST IN MARKETING; Stop waiting for "word of mouth" alone; run ads, use influencers, leverage social media! BUILD BRAND RECOGNITION; People buy from brands they trust, not strangers. TELL YOUR STORY; Your story connects with people more than just your product. SO, ASK YOURSELF: HOW WELL DO PEOPLE KNOW MY BUSINESS BRAND? Are you positioning yourself as the #1 choice in your industry? Are you actively showing up so that people can trust your business? Or are you just sitting there, hoping that people will magically find you? 📌 If you’re serious about growing your business, it’s time to get visible! Send me a DM with the word "NO MORE HIDDEN BRAND" or in the comments if you’re ready and you want me to help you to put your business in front of the right audience! Click on the linkbon my bio to book a strategy call session with me to help you with your business marketing and visibility. Don't forget to join my visibility challenge waiting list for a 30 days hands on business visibility challenge with you. ⬇️ https://eminentaugusta.com/business-visibility-challenge/

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