Dear Business Owner, I know you believe in your product. I know you’ve spent time perfecting it. I know you’re convinced that once people see it, they’ll rush to buy! But if nobody knows you exist, who will buy from you?! The biggest lie in business is "Great products sell themselves." In 2025, even the BEST product will stay HIDDEN without aggressive marketing. Best known product will always best best product. The brands that win aren’t always the best products. The brands that win are the best KNOWN products. Let me break it down for you with some examples 1️⃣ Fashion Designers & Tailors → If You’re Not Visible, You’re Invisible! You can sew like Veekee James or Atafo, but if nobody sees your work, your talent is WASTED. Example: There are thousands of amazing tailors in Lagos. Some sew better than the big names, but guess what? They are broke! Why?Because they are invisible! They’re waiting for “referrals” instead of MARKETING their work. So what can you do instead: ✅ Show up online DAILY. ✅ Get influencers to wear your work. ✅ Run ads—don’t just hope people will find you. Nobody buys from the best, people buy from who they KNOW. 2️⃣ Skincare & Beauty Brands → If You’re Not Marketing, You’re Missing Millions! Your skincare product might clear acne in 7 days. Your beauty brand might give the best glow-up in Nigeria. But if all you do is “post and pray,” you will struggle. Example: Why do you think brands like botanical, Neoskn & R&R Luxury are booming? They market non-stop! Even though other brands have great products, these brands stays on your feed daily, so people TRUST them and buy! So what can you do instead: ✅ Show before-and-after photos consistently. ✅ Educate people—don’t just post "DM for price." ✅ Use influencers, testimonials, and storytelling. People don’t buy the best skincare, they buy the one they see EVERY DAY. 3️⃣ Food Business → If You’re Not Online, You’re Losing Customers Folake, who is the best amala seller in Lagos? You probably don’t know. But who are the most popular food brands in Nigeria? You know them because THEY MARKET! Example: Kilishi King charges more than regular suya spots but they make millions because they sell an EXPERIENCE and push their brand! Meanwhile, some of the best suya sellers in Nigeria are still hustling in the dark. So What do you need to do instead: ✅ Show your food DAILY—people eat with their eyes first! ✅ Use food bloggers and influencers to create hype. ✅ Run "flash sales" and promos with aggressive marketing. If you’re not marketing, you’re depending on luck. And luck is NOT a business strategy! 4️⃣ Tech, Phones & Gadgets → If They Don’t See It, They Won’t Buy It Example: iPhones are expensive, yet they sell out every year. Is it because they have the best specs? No! Samsung and other brands have phones with better features. But Apple dominates because their marketing is UNMATCHED. What can you do instead: ✅ Make noise about your product—nobody will market for you. ✅ Build hype around new arrivals. ✅ Run creative ads—don’t be boring! It’s not about what’s best—it’s about what’s SEEN. 5️⃣ Coaches, Consultants & Service Providers → If You Don’t Show Up, You’ll Stay Broke Example: You might be the best business coach, fitness trainer, or marketing strategist in Nigeria, but if you’re not VISIBLE, who will book you? Do you know how many qualified experts are out there struggling for clients? Meanwhile, someone with less expertise but strong marketing is making millions. Here are what you can do: ✅ Show your results—people buy from people who can prove they deliver. ✅ Be the face of your brand— people trust people. ✅ Stop waiting for “word-of-mouth” referrals—market yourself aggressively. The loudest expert gets the most clients—not always the best one. SO, HERE IS WHAT YOU SHOULD DO NEXT? 1️⃣ Invest in MARKETING. You cannot afford to be a secret in 2025. Visibility = Sales. 2️⃣ Stop depending on “good products” alone. If good products were enough, the best tailors, chefs, and coaches wouldn’t be struggling! 3️⃣ Be EVERYWHERE. Use paid ads, influencer marketing, and daily organic content. Nobody will buy from a brand they don’t see. REMEMBER: THE MARKET DOESN’T REWARD THE BEST—IT REWARDS THE MOST VISIBLE! Dear BusinessOwner, if you’re serious about making money in 2025, you need to market like your life depends on it! Enrol into my specialised training for business visibility sales amd marketing through my academy for entrepreneurs and business owners. Using the link below ⬇️ https://augustabusinessschool.com/ Tell me in the comment section, what marketing move are you making this week? If you want me to help you navigate all I have said and help you implement them in your business use the link on my bio to book a strategy session with me or send a DM. #eminentaugusta