*Ecocash is On The Verge Of Committing Corporate Self-Sabotage* Ecocash is about to make the biggest brand suicidal mistake. After running a big brand for more than 10 years, investing in brand visibility, market confidence, top-of-mind awareness, and brand confidence, someone has just decided to throw all that away in the name of personal identification. The art of communication intent and purpose must be clear and concise, alleviating any doubt, especially when dealing with a big brand like Ecocash. There is an official circular making rounds claiming that EcoCash is now rebranding to “TN Cybertech Investments Holdings Limited.” If this is the correct interpretation of the circular, welcome to the biggest branding suicide of this generation. This, without a shred of doubt, will be the most ignorant, ill-advised, and pride-before-a-fall moment against one of the three biggest mobile money payment platforms in Zimbabwe. By Gamuchirai Mapako and Tichaona Wangotse Read Full Article: https://technomag.co.zw/ecocash-is-on-the-verge-of-committing-corporate-self-sabotage/