We’re excited to have been selected as one of the #trinitychallenge Youth Funding Competition Winners. Our campaign is focused on addressing antimicrobial resistance in the Xhora mouth region of the rural Eastern Cape, where livestock plays a vital role in cultural ceremonies and economic survival. We will gather and distribute knowledge about the risks of AMR by promoting responsible antibiotic use. Through local youth-based documentary film productions, local radio broadcasts, community dialogue workshops, and community healthcare workers (Nomakhaya), we aim to enhance the cultural relevance and accessibility of scientific knowledge in AMR. We’ll be working closely with the Bulungula Incubator, a well-respected NPO that has been operating in the Xhora Mouth region for over 20 years and whose partnership is critical for the success of the project. AMR research scientists who will also provide support include Prof Esmita Charani, a Wellcome Career Development Fellow at the University of Cape Town and her broader team. And Prof Helen McIIIeron, also at UCT and lead of AMRoots, a project that we are already contributing public engagement work to and a 2024 Trinity Challenge Prize Winner. We look forward to working with the community at Xhora Mouth to tackle the #antibioticemergency through improved biosecurity. #ttcyouth Watch video here: @trinitycchallenge @esmitacharani @bulungula incubator https://www.facebook.com/share/p/1AcwkzXmyg/?mibextid=wwXIfr