𝐅𝐫𝐨𝐦 𝐅𝐚𝐫𝐦𝐡𝐚𝐧𝐝 𝐭𝐨 𝐅𝐫𝐞𝐬𝐡 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬' 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝: 𝐌𝐚𝐫𝐝𝐫𝐚𝐜𝐤 𝐎𝐜𝐫𝐚𝐧’𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐨𝐫𝐲 Mardrack Ocran, a graduate of the Kwame Nkrumah University of Science and Technology (KNUST) with a degree in Agribusiness Management, took an unexpected but rewarding path into Ghana’s greenhouse farming industry. His journey began in August 2020, when a senior colleague informed him about an opportunity to work as a farmhand at greenhouses managed by Fresh Logistics and Agri-Impact Limited. Though already a graduate, Mardrack was undeterred. “I didn’t see it as a step-down. I saw it as a step forward,” he shares. “It’s not about the degree—it’s about passion and opportunity.” At the time, Mardrack had already been researching the demand for fresh vegetables in Ghana’s markets, especially among restaurants and traders. Along with a friend, he had identified potential buyers—but lacked the means to grow the produce. So when the greenhouse opportunity came, he seized it. Despite some surprise that a university graduate would take on farmhand duties, Mardrack jumped in with enthusiasm. With training and support from management, he quickly proved himself—not just as a grower, but as someone with vision. Over time, he transitioned from working on the farm to leading in marketing and distribution. With his input, the Accra marketing team expanded from just three people to ten, and the results have been impressive. Farm-gate prices have seen strong growth. Mardrack’s journey from farmhand to key player in building a robust greenhouse value chain underscores the power of passion, training, and opportunity. Today, he’s not only helping farmers get better prices—he’s feeding Ghana with quality produce and proving that agribusiness is a space where young people can lead, innovate, and thrive. #freshlogistics #agriimpact #freshvegetables