Rhode, the brand founded by Hailey Bieber, has been acquired by Elf Beauty, becoming the industry’s biggest deal in years. Bieber will continue her role as Founder and additionally serve as Rhode’s Chief Creative Officer and Head of Innovation, overseeing creative, product innovation and marketing. She will also act as a Strategic Advisor to the combined companies. Here, Nateisha Scott spoke with Bieber and Elf Beauty CEO Tarang Amin about the billion-dollar deal. https://www.voguebusiness.com/story/beauty/rhode-to-be-acquired-by-elf-beauty-for-dollar1-billion?utm_source=whatsapp&utm_medium=social&utm_campaign=channel