Chanel has unveiled a new recycling platform. Nevold — short for “never old” — is dedicated to developing recycled materials at scale. Nevold is a strategic response to a looming materials crisis, says Bruno Pavlovsky, president of fashion at Chanel and Chanel SAS. Five key raw materials — cotton, wool, cashmere, silk and leather — represent 80 per cent of Chanel’s materials volume. All are under increasing strain, whether due to environmental degradation, limited traceability or geopolitical tensions. Here, Pavlovsky explains why the French house is determined to develop recycled materials at scale. https://www.voguebusiness.com/story/sustainability/chanel-unveils-new-recycling-platform?utm_source=whatsapp&utm_medium=social&utm_campaign=channel