From influencers live streaming failed product launches to celebrities like Kylie Jenner being honest about their cosmetic procedures, we’re entering the age of radical honesty, where previous taboo subjects are being spoken about more openly. This wave of candor is reshaping how consumers relate to brands and public figures, alike. But is honesty always the best policy? Can too much transparency backfire? And are we now packaging vulnerability just as strategically as we once packaged perfection? https://www.voguebusiness.com/story/fashion/we-are-entering-the-era-of-radical-honesty-what-does-it-mean-for-brands?utm_source=whatsapp&utm_medium=social&utm_campaign=channel