SOMETHING TO CHEW ON! Marketing is about creating experiences, not just campaigns. In the past, marketing was focused on creating individual campaigns to drive specific results, such as generating leads or increasing sales. However, this approach often resulted in a fragmented and disjointed customer experience. Today, marketing is about creating holistic, immersive experiences that engage customers across multiple touch points and throughout their entire journey. This means considering the customer's needs, preferences, and behaviors at every stage, from awareness to conversion and beyond. It requires a deep understanding of the customer's motivations, pain points, and aspirations. Let me bring it home; Coca-Cola's interactive dispensers allow customers to create unique flavor combinations, engaging them in a fun, immersive experience. Remember; 'The customer is the king, and You never get a chance to make a first impression' ©Naison Marufu || The Marketing Marven https://posts.gle/G1cAC8