🔆 Explicit vs Implicit Attitude (GS4 Ready) 📍 Explicit Attitude ✅ Known as Self-Reported Attitude ✅ Formed consciously, person is aware ✅ Less spontaneous ✅ Easy to self-report ✅ Reflects values, beliefs, and desired choices 🧠 Example: Preference for eco-friendly products due to environmental awareness 📍 Implicit Attitude ✅ Formed unconsciously, rooted in past memories ✅ Person is unaware of holding it ✅ More spontaneous ✅ Hard to self-report ✅ Reflects social conditioning & early experiences 🧠 Example: Liking a product because it reminds you of childhood